I make websites easier to use. I make them more fun. I help people engage.
1. Make it EASY for your users to accomplish their top goals on your site. Easy to learn, easy to remember. Ease of use = Big profit. You can find out their top goals by studying people using your site or similar sites, asking probing questions, and empathizing with your users. Put yourself in their shoes and imagine what you would most likely want, or do.
2. Make it EASY for your users to accomplish YOUR goals on your site. (On product pages, don't hide the most important part of your page [like a "BUY" button]. Make it colorful and noticeable.)
3. If you are asking your customers for something (ie their email address), make sure you are offering something of value in return. The value of the item must be greater than the perceived risk of giving away their email address.
4. Use different words for different things. In your software don't label a button a "thingy" and also label another button a "thingy" when it has a different function, or your user will be confused.
5. Base your design on data: the data from your users' behavior and feedback, and from A/B testing.
6. Use the language of your audience, intuitive to their goals.
7. Break down each part of what drives users to meet your goals, and evaluate the effectiveness of each.
8. Many people are colorblind – use distinct colors next to each other.
9. “Minimize the number and complexity of settings. Don’t expect people to [often] optimize combinations of many interacting settings or parameters. People are really bad at that.” (Jeff Johnson)
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